Lionel Racing has released its list of the 10 best-selling NASCAR diecasts each year since 2011 highlighting the diecasts that received the most “sales orders” for each year. Below are the top-10 selling diecasts for each year from 2011 through 2025.  

Some highlights to consider: 

• Dale Earnhardt Jr appears on the annual best-sellers list 12 out of 15 years. His only absences, 2018-2020, come after his retirement from full-time Cup Series competition. In 2024, Earnhardt Jr.’s No. 8 Budweiser Late Model was the top-selling diecast of the year, the first time a non-Cup Series car has earned the top spot.  
• Five Raced Wins/Raced Versions appeared on the 2025 best-sellers list, the same number of Raced Wins/Raced Versions as 2024. The most raced versions in a single year is six in 2022.

• Chase Elliott, NASCAR’s Most Popular Driver, has been on Lionel’s best-sellers list every year since 2015. Elliott also holds the distinction of having more diecasts on the best-sellers list in one year than any other driver. In 2020, eight of the top-10 sellers were Elliott diecasts.  

• The drivers who only have one diecast appearing on the top-10 sellers list all time include; 
  • Justin Allgaier (2025)
  • Josh Berry (2025)
  • Corey LaJoie (2024) 
  • Tyler Reddick (2024)  
  • Joey Logano (2024)  
  • Eric Jones (2023)  
  • Ross Chastain (2022)  
  • Richard Petty (2022)  
  • Austin Cindric (2022) 
  • Martin Truex Jr. (2019) 
  • Alex Bowman (2018) 
  • Austin Dillon (2014) 
  • Clint Bowyer (2013) 
  • Kasey Kahne (2012) 
  • Trevor Bayne (2011)  
• Dale Earnhardt Jr. has the most diecasts, 35, appearing across all 150 best-selling entries from 2011 to 2025. He holds a slight lead over Chase Elliott’s 34 diecasts. These two drivers account for 55 percent of the diecasts on Lionel Racing’s annual best-sellers list over the last 14 years. Kevin Harvick and Jeff Gordon are tied for third with 10 diecasts each on the all-time list.  

• All three of NASCAR’s seven-time Cup champions — Richard Petty, Dale Earnhardt Sr. and Jimmie Johnson — have earned spots as annual best-sellers. Johnson, the only driver still competing when Lionel Racing began publishing its top sellers each year, has five diecasts on the all-time list. Earnhardt has two and Richard Petty one.  

• Six Daytona 500 raced win diecasts have earned spots on annual top-10 lists. These diecasts also bookmark Lionel Racing’s all-time list, from Trevor Bayne’s 2011 win to William Byron’s 2025 Daytona 500 victory.  
• Chevrolet dominates the annual best-sellers list. Excluding three late models, Chevrolet accounts for 124 of the 146 entries, or 85 percent. Chevy swept all 10 top-sellers spots in 2014, 2015, 2016 and 2020. Thirteen Fords, seven Toyotas, one Dodge and one Pontiac have earned spots on annual best-sellers lists.

• Dale Earnhardt Jr. leads all drivers with the most “wins” for having the top-selling diecast of each year from 2011-14. Earnhardt Jr. diecasts have been the best-selling car of the year for six years, beating out Chase Elliott (four years), Kevin Harvick (two years) and Ross Chastain, Jeff Gordon and Justin Allgaier with one each.

• Both Kurt and Kyle Busch diecasts have earned spots on the top-10 annual best-sellers list. Kyle has three appearances. Kurt has two.  

• No Xfinity/Nationwide not driven by Dale Earnhardt Jr. have appeared on an annual best-sellers list. Four Late models have, and all were driven by Dale Earnhardt Jr. No Truck Series diecasts have been included in any best-sellers list.

• Only one of 150 cars appearing on the all-time list was never raced in some capacity. In 2023, NASCAR’s 75^th Anniversary Chevrolet Camaro was the sixth best-selling diecast of the year.  

• First Cup win diecasts appearing on the annual best-sellers list include; Shane van Gisbergen (2023), Austin Cindric (2022), Bubba Wallace (2021), Chase Elliott (2018), Ryan Blaney (2017) and Trevor Bayne (2011)  

Best-selling diecast lists from 2011-2025

2025

1. Justin Allgaier 2025 Traveller Whiskey
2. Dale Earnhardt Jr. Budweiser Speedway Classic Late Model Chevrolet
3. Justin Allgaier 2025 Traveller Whiskey Daytona 500 Raced Version
4. Chase Elliott NAPA Children’s Healthcare of Atlanta Echopark Raced Win
5. William Byron 2025 Axalta Daytona 500 Raced Win
6. Kyle Larson 2025 Hendrickcars.com Champion
7. Kyle Larson Hendrickcars.com Phoenix Raced Version
8. Connor Zilisch 2025 Red Bull
9. Josh Berry 2025 Motorcraft Las Vegas Raced Win
10. Shane van Gisbergen 2025 Red Bull

2024

1. Dale Earnhardt Jr. 2024 Budweiser Late Model 
2. Chase Elliott 2024 Hooters Texas Win 
3. Kyle Larson 2024 HendrickCars.com Throwback 
4. William Byron 2024 Daytona 500 Win 
5. Brad Keselowski 2024 Castrol Throwback Darlington Win 
6. Corey LaJoie 2024 Chili’s “Catch a Rita” 
7. Kyle Larson 2024 Indianapolis Win 
8. Chase Elliott 2024 Hooters 
9. Tyler Reddick 2024 Jordan Brand White Talladega Win 
10. Joey Logano 2024 Shell-Pennzoil Champion 

2023

1. Kevin Harvick #29 Busch Light Ford Mustang  
2. Erik Jones Guns N’ Roses Chevrolet Camaro  
3. Kyle Busch Lucas Oil Auto Club win Chevrolet Camaro  
4. Ryan Blaney Dutch Boy Champion/Menards Ford Mustang  
5. Dale Earnhardt Goodyear Plus 1998 Daytona 500 win 25th anniversary Chevrolet Monte Carlo  
6. NASCAR 75th anniversary Chevrolet Camaro   
7. Shane van Gisbergen Enhance Health Chicago Street Course race-win Chevrolet Camaro  
8. Chase Elliott NAPA Chevrolet Camaro  
9. Dale Earnhardt Jr. Bass Pro Shops Late Model Chevrolet  
10. Kevin Harvick Budweiser Ford Mustang 

2022

1. Ross Chastain Moose Fraternity Martinsville Hail Melon Chevrolet 
2. Kurt Busch Jordan Brand Kansas Win Toyota 
3. Chase Elliott NAPA Chevrolet 
4. Dale Earnhardt Jr. Sun Drop Late Model 
5. Richard Petty STP Firecracker 400 200th Win 1984 Pontiac 
6. Kyle Larson HendrickCars.com Chevrolet 
7. Chase Elliott Hooters Chevrolet 
8. Chase Elliott NAPA Nashville Win Chevrolet 
9. Chase Elliott NAPA Dover Win Chevrolet 
10. Austin Cindric Discount Tire Daytona 500 Win Ford  

2021

1. Kevin Harvick Grave Digger Ford  
2. Kyle Larson HendrickCars.com Chevrolet champion edition 
3. Chase Elliott NAPA Auto Parts Chevrolet 
4. Kyle Larson, HendrickCars.com Chevrolet Phoenix Win 
5. Dale Earnhardt Jr. United for America Chevrolet  
6. Chase Elliott Hooters Chevrolet Night Owl  
7. Chase Elliott Llumar Chevrolet COTA Win 
8. Kyle Larson HendrickCars.com Chevrolet Las Vegan Win 
9. Chase Elliott Hooters Throwback Chevrolet  
10. Bubba Wallace McDonald’s Toyota Talladega Win 

2020

1. Chase Elliott Cup Championship Camaro 
2. Jimmie Johnson Seven-Time Club Camaro  
3. Bubba Wallace #BlackLivesMatter Camaro  
4. Chase Elliott UniFirst All-Star Race Camaro  
5. Chase Elliott NAPA Roval Win 
6. Chase Elliott iRacing Silverado  
7. Chase Elliott KBB Charlotte Win 
8. Chase Elliott Hooters Silverado  
9. Chase Elliott Give A Hoot Camaro  
10. Chase Elliott NAPA Martinsville Win  

2019

1. Chase Elliott NAPA Camaro  
2. Dale Earnhardt Jr Hellmann’s Throwback Camaro  
3. Chase Elliot Mountain Dew/Little Caesars Talladega Win 
4. Jimmie Johnson Ally Camaro  
5. Chase Elliott Hooters Camaro  
6. Martin Truex Jr. Bass Pro Shops Camry  
7. Chase Elliott NAPA ROVAL Race Win  
8. Chase Elliott NAPA Watkins Glen Win 
9. Chase Elliott Mountain Dew Camaro  
10. Kyle Busch Interstate Batteries Auto Club Win  

2018

1. Chase Elliott 2018 NAPA 
2. Chase Elliott 2018 SunEnergy1 Blue/Watkins Glen Win 
3. William Byron 2018 Axalta 
4. Chase Elliott 2018 Hooters 
5. Alex Bowman 2018 Nationwide 
6. Chase Elliott 2018 NAPA/Dover Win 
7. Jimmie Johnson 2018 Lowe’s 
8. Chase Elliott 2018 Mountain Dew/Kansas Win 
9. Kyle Larson 2018 Credit One 
10. Kevin Harvick 2018 Busch Beer 

2017

1. Dale Earnhardt Jr. 2017 Axalta/Last Ride 
2. Dale Earnhardt Jr. 2017 Nationwide Darlington 
3. Dale Earnhardt Jr. 2017 Nationwide 
4. Chase Elliott 2017 NAPA 
5. Dale Earnhardt Jr. 2017 Axalta/Ducks Unlimited 
6. Ryan Blaney 2017 Motorcraft/Pocono Win 
7. Kyle Busch 2017 M&M’S Caramel/Bristol Win 
8. Dale Earnhardt Jr. 2017 Axalta 
9. Chase Elliott 2017 Hooter’s 
10. Dale Earnhardt Jr. 2017 Mountain Dew/Talladega Raced Version 

2016

1. Chase Elliott No. 24 NAPA Chevrolet 
2. Dale Earnhardt Jr. No. 88 Nationwide/Batman Chevrolet 
3. Dale Earnhardt Jr. No. 88 Nationwide Chevrolet 
4. Dale Earnhardt Jr. No. 88 Axalta Chevrolet 
5. Kevin Harvick No. 4 Busch Chevrolet 
6. Jimmie Johnson No. 48 Lowe’s/Superman Chevrolet 
7. Kurt Busch No. 41 Monster Energy Chevrolet 
8. Jimmie Johnson No. 48 Lowe’s 7X Time Champion Chevrolet 
9. Dale Earnhardt Jr. No. 88 Nationwide/Grey Ghost Darlington Chevrolet 
10. Kevin Harvick No. 4 Busch Light Chevrolet 

2015

1. Dale Earnhardt Jr. No. 88 Nationwide Insurance Chevrolet 
2. Jeff Gordon. No. 24 Axalta Rainbow Chevrolet 
3. Dale Earnhardt Jr. No. 88 Mountain Dew/Dewshine Chevrolet 
4. Dale Earnhardt Jr. No. 88 Nationwide Insurance/Talladega Win Chevrolet 
5. Jeff Gordon No. 24 3M Chevrolet 
6. Chase Elliott No. 25 NAPA Chevrolet 
7. Jeff Gordon No. 24 Axalta/Homestead Chevrolet 
8. Dale Earnhardt Jr. No. 88 Nationwide Insurance/Stars and Stripes Daytona Win Chevrolet 
9. Dale Earnhardt Jr. No. 88 Valvoline Chevrolet 
10. Jeff Gordon No. 24 AARP Member Advantages/Martinsville Win Chevrolet 

2014

1. Dale Earnhardt Jr. No. 88 National Guard/Daytona 500 Win Chevrolet 
2. Dale Earnhardt Jr. No. 88 National Guard Chevrolet 
3. Dale Earnhardt Jr. No. 88 National Guard Hall of Heroes/Superman Chevrolet 
4. Austin Dillon No. 3 Dow Automotive Chevrolet 
5. Dale Earnhardt Jr. No. 88 National Guard/Pocono Win Chevrolet 
6. Dale Earnhardt Jr. No. 88 Michael Baker/Pocono Win Chevrolet 
7. Jeff Gordon No. 24 AARP/Drive to End Hunger Chevrolet 
8. Kevin Harvick No. 4 Budweiser Chevrolet SS 
9. Tony Stewart No. 14 Bass Pro Shops Chevrolet 
10. Dale Earnhardt Jr. No. 88 Diet Mountain Dew Chevrolet 

2013

1. Dale Earnhardt Jr. No. 88 National Guard Chevrolet 
2. Dale Earnhardt Jr. No. 88 Diet Mountain Dew Chevrolet 
3. Dale Earnhardt Jr. No. 88 National Guard/Man of Steel Chevrolet 
4. Tony Stewart No. 14 Bass Pro Shops Chevrolet 
5. Jeff Gordon No. 24 AARP/Drive to End Hunger Chevrolet 
6. Danica Patrick No. 10 GoDaddy Chevrolet 
7. Brad Keselowski No. 2 Miller Lite Ford 
8. Jeff Gordon No. 24 Cromax Pro Chevrolet 
9. Clint Bowyer No. 15 PEAK/Duck Dynasty Toyota 
10. Dale Earnhardt No. 3 1989 Wilkesboro Win Chevrolet 

2012

1. Dale Earnhardt Jr. No. 88 Diet Mountain Dew Chevrolet 
2. Dale Earnhardt Jr. No. 88 Diet Mountain Dew/“The Dark Knight Rises” Chevrolet – Michigan Win car 
3. Danica Patrick No. 10 GoDaddy.com Chevrolet 
4. Dale Earnhardt Jr. No. 88 Diet Mountain Dew/“The Dark Knight Rises” Chevrolet – standard car 
5. Jeff Gordon No. 24 DuPont Chevrolet 
6. Kasey Kahne No. 5 Farmers Insurance Chevrolet 
7. Jeff Gordon No. 24 AARP/Drive to End Hunger Chevrolet 
8. Dale Earnhardt No. 3 Goodwrench Chevrolet Monte Carlo 
9. Kevin Harvick No. 29 Budweiser Chevrolet 
10. Brad Keselowski No. 2 Miller Lite/NASCAR Sprint Cup Series Champion Dodge 

2011

1. Jeff Gordon No. 24 AARP/Drive to End Hunger Chevrolet 
2. Kevin Harvick No. 29 Budweiser Chevrolet 
3. Trevor Bayne No. 21 Motorcraft Daytona Win Ford 
4. Dale Earnhardt Jr. No. 88 Amp Energy Chevrolet 
5. Tony Stewart No. 14 Mobil 1 Chevrolet 
6. Dale Earnhardt No. 96 Cardinal Tractor Ford 
7. Dale Earnhardt Jr. No. 88 National Guard Heritage Chevrolet 
8. Tony Stewart No. 14 Office Depot Chevrolet 
9. Dale Earnhardt Jr. No. 88 Dale Jr. Foundation/Vh1 Save the Music Chevrolet
10. Kevin Harvick No. 29 Budweiser Military Tribute Chevrolet