According to Diecast Registry, over 16 million Jeff Gordon diecasts have been produced, and among the most sought-after is his 2006 Sonoma Raced Version 1/24 winner. Gordon’s avid following and historical significance to the sport makes all his race-winning diecasts desirable, but his ’06 Sonoma win is easily a Holy Grail for Gordon collectors.  

Like many Holy Grails, Gordon’s 2006 Dodge/Save Mart 350 Sonoma win diecast is so highly desirable because it wasn’t sold widely to diecast collectors. The 1/24 Raced Version diecast was offered to DuPont employees, and only 687 units were produced. Reportedly only a few examples, which were autographed (with hologram) by Gordon and available to purchase through his website, were offered to the public. As such, most Gordon fans were never able to get their hands on the Monte Carlo commemorating his 74^th Cup Series win.

Adding to the prestige, 2006 marked the final time Gordon won at Sonoma, a track he dominated. Gordon racked up five race wins, five poles, and 13 finishes in the top-five in 23 races at the California road course. His five wins at the track are the most of any driver as of 2024.  

With the relative rarity of Gordon’s Sonoma win, collectors hoping to add the 1/24 to their collection will have to first find one. As was the case when first produced, that can be a challenge because this diecast is not readily available. If one can be found, a collector must prime their wallet for a beating. Gordon’s ’06 Sonoma win diecast sales often hover the four-figure mark or exceed it. As of this writing, there are two available on eBay, one for $1,999.99 and another for $2,999. While these are still overpriced, they do underscore the Holy Grail status of the diecast.

As does a recent sale. One of the most expensive NASCAR diecasts sold in July 2024 was Gordon’s ’06 Sonoma win. Despite the seller including the diecast wasn’t in pristine condition — it was chipped and the windows showed “fogging” — it still sold for a whopping $630.